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About Us

pakistaniyo ke liye

Dafa Hoja started with the intent of filling the representation gap that those in the diaspora face. There weren't any western-Pakistani streetwear brands, and so Dafa Hoja became the first.

pakistaniyo se

Featuring designs made by exclusively Pakistani artists, Dafa Hoja established itself not only as a brand for Pakistanis, by Pakistanis, but also as a space for Pakistani artists, influencers, and activists to create.

We’re a lifestyle brand. We make specialty casual apparel and accessories, providing customers with a focused selection of high-shy quality fashion. (Yes, we said high-shy.) Our designs vary from being a representation of social issues to cultural statements, particularly on what some consider to be “culture clashes,” when really they’re just cultural infusions.

pakistani awaam ke liye

We know how important it is to help those in need. Especially considering the disparity between our lives here in the West with those who struggle on a daily basis in Pakistan. That's why we donate between 50-70% of our proceeds to Pakistani charities.

Our Story

There are many brands out there, and they represent many different kinds of people and cultures, but we hadn’t seen one that’s not only distinctly Pakistani, but also relatable to those overseas. And so here we are.

Dafa Hoja is the first Pakistani-American lifestyle brand offering chic, comfortable clothing and accessories with a flare of Pakistani culture. It’s a way for us to keep our Pakistani-ness in tact. We like our product lines to generally represent our roots, daily lives, and our take on social issues, but also to make a fun cultural splash in this Western melting pot.

Shopping Experience

Picture abhi baaki hain mere dost. The experience isn’t over.

We’re also very committed to giving back to our communities, which is why each product purchased comes with an added bonus–50% to 70% of the proceeds being donated to causes we believe in. This can vary from donating to established charities that we feel are doing great work and deserve our support to leading independent charitable and educational projects of our own. Don’t worry, we’ll keep you in the loop on how your purchase benefits the greater good. Check out our featured charitable organizations over at our blog.